Hollywood & Tobacco
"Between 1937 and 1938 alone, a single company, American Tobacco, handed out $218,750 - $3.2 million (£1.7 million) in today's money - to various Hollywood stars to promote the Lucky Strike brand. The report said that this was part of a massive strategy that ran for nearly a quarter of a century, the intention being to make smoking a symbol of virility for young men and a symbol of femininity and freedom for young women.
In one case, researchers found that the Lucky Strike name or jingle occurred 268 times in 135 minutes of radio broadcast time. Robert Jackler, another
co-author of the report and a professor at the Stanford University School of Medicine, said that the covert endorsement deals benefited Big Tobacco and
Hollywood's big studios, while significantly enriching the stars. "
Can we bring back the PYP thread - SMOKE 'EM IF YOU GOT EM? It has some fab images of sultry ladies who partake of the evil tobacco weed?
Some very hot actresses of the day!
Shelly
I
just watched "Dead Reckoning" a somewhat obscure classic Bogart noir. I gotta say, although some of the plot lines were familiar and Scott is no
Bacall, it was a great film!
